Daihatsu
Max Value
The Gran Max had an offering of 18 different business truck variants to choose from and had arguably the best after-sales support in the category. Strategizing a value story for the brand was the obvious solution as we found that no other brand in the market was offering that amount of versatility and support. And what better visual icon to portray the Gran Max Value to a businessman than illustrating money accumulated with cash vouchers stacked in abundance!
