Print / Online / Activation

Daihatsu

Built to Build Business

Helping build their business, as they help build their customers’ businesses

With the Client’s understanding that loans for small businesses and trader start-ups can be a stumbling block to buying a new or favourite business van or truck, we embarked on a campaign to promote a special promotion. The 2% Campaign was attractively symbolized with the design motif of cash and synchronized through ATL, BTL and online. To further amplify the promotion, we tactically conducted a road show with Brand Mobile Teams penetrating day and night markets across the country garnering a huge interest and upsurge in showroom visits and sales.