TVC

Bausch & Lomb

Cinderella Story

A product thematic TVC project for Bausch & Lomb China. The Pure Vision 2 Contact lenses variant from B&L addresses the problem many working women in China face with the need of long usage. With the option of comfortable and longer lasting use aided by propriety technology, this modern day ‘Cinderella’ story illustrates our heroine literally being un-restricted to the confines of time and to be free to have fun throughout the day and into the night...