TVC - Film Direction

Astro

Button Heads show the way!

A TVC campaign to introduce and educate subscribers to the benefits of Personal Video Recording capabilities on the new decoder home box-sets. This spot cleverly demonstrates that AV tutorials need not be boring. In fact, they can be quite delightful and comical. The simple idea was to introduce the Button-Head Family to captivate and impress subscribers with the simplicity to operate the PVR sets for their convenience and viewing pleasure.