Print / Social Media

Scholl Shoes Malaysia

Stepping to Happiness

Expressions of steps to joy with trademark technologies for better health and happiness.

The challenge we were tasked with was to invigorate an established shoe brand that has been synonymous with foot care for a long time but was now being challenged by perceived newer and trendier brands. Our successful and effective campaign solution was to position the brand as the trusted brand in warm, sincere and original tones. The charming personality and idea of the campaign was to capture the positive and proactive spirit of positive living. Hence…Steps to discover Happiness.