Social Media
Riding on Pigeon’s brand proposition of Love Begets Love, we created a series of visuals content promoting breastfeeding with executions illustrating loving bonds with a smile. Elements of reciprocation were weaved into the content showing the intimate moments and communication between child and parent, with a dash of humour!
To celebrate Mother’s Day, we created an engagement campaign titled ‘I AM A SUPERMOM!’. It is a campaign that gives tributes to all moms and encouraged them to share their superhero stories with us. Instead of the usual visual content, we launched the campaign through storytelling using a GIF. The campaign quickly garnered many great responses as Pigeon moms unleashed their creativity and shared their heart-warming and touching stories with us. We concluded the campaign with a compilation video of the most touching entries giving tribute to every mom out there who is a supermom in their own way.
