Fonterra – Anchor Dairies
Yum!
An effective and wonderful campaign that emphasizes on premium quality by simply educating and demonstrating its advantages.
Bakery houses and shops were cutting corners on product ingredients by using cheaper alternatives. The result of which caused a negative trend in customer response and sales that puzzled these business owners.
The answer: A creation of demonstrative guides on the importance of quality dairy choice and ingredient usage.
The result: Happy and convinced retailers with obvious sales improvement!
